BrainFx acquired by Highmark Innovations Inc.
Highmark Interactive Inc. Begins trading on the TSX Venture Exchange

TORONTO, ON, June 8, 2021 – BrainFx is pleased to announce today our acquisition by Highmark Innovations (operating as ‘Highmark Interactive’). Highmark is a digital health leader in brain and mental wellness, along with providing a new hybrid model for the delivery of specialty clinical services in mental health and brain disorders.

Together, Highmark Interactive and BrainFx will deliver an even more powerful suite of digital health tools to assist health providers with the early detection of neurological, neurofunctional and psychological dysfunction, as well as offer personalized and precision care planning.  The BrainFx founders will join Highmark’s leadership team to continue to drive growth and accelerate the product map.

BrainFx’s CEO and co-founder, Tracy Milner, said: “Today we are proud to join the Highmark Group. Both companies share a common mission, and our strategies and solutions are incredibly aligned. By coming together, we will be able to meet the needs of more health providers, as well as improve the well-being of more people. We look forward to making a significant impact on brain and mental health care globally”.

By combining Highmark Interactive’s patient-led “EQ Brain Performance” app and BrainFx’s clinician-led digital and virtual assessments, a better approach to brain and mental wellness along every point of the care continuum is unlocked. It also supports the rapid growth of BrainFx’s Living Brain Bank™, leveraging machine learning and predictive analytics to create new possibilities for precision medicine and care.

Highmark is committed to developing new models for the delivery of care for patients struggling with brain disorders or mental health issues by fusing technology with traditional models of health service.

Dr. Sanjeev Sharma, CEO of Highmark Interactive, commented: “We’re pleased to announce the acquisition of BrainFx today. Now more than ever, there is a critical need for modern brain and mental health solutions. We’re proud to be blazing a new path and transforming the future of this industry. By bringing the organizations together, our software becomes the dominant offering in the Canadian market, with tremendous opportunities in the US and global markets.”

About BrainFx

BrainFx is a neuro-health technology company that delivers clinical, digital assessments of neurofunction to detect what other tests can miss. The assessments are powered by a dynamic normative database called the Living Brain Bank™ that delivers unique insights to healthcare providers that connect to real-world function to help develop highly targeted treatment plans to promote improved health outcomes. Healthcare professionals can build a comprehensive profile of a person’s neurofunction which includes cognition, mood, behaviour, sleep, nutrition, activities of daily life, quality of life, and more.

BrainFx offers a suite of assessments, which include the BrainFx SCREEN (rapid screening, 10-15 minutes), BrainFx 360 (comprehensive, multi-sensory, 90-minutes), BrainFx Virtual Cognitive Assessment (virtual/contactless, 30-minutes), and BrainFx DRIVE Screen (in validation).

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About Highmark Interactive

Founded in 2017, Highmark Interactive was created to change the paradigm of neurological testing and management. The company’s approach to brain health is focused on providing real-time data on mental health and neurological well-being to support proactive, preventative interventions.

In addition to a growing network of virtual, in-person and hybrid clinics, Highmark Interactive offers the world’s first gamified, FDA-approved software that provides virtual medical assessments of individuals’ mental, neurologic health and physiologic health. The technology is used in multidisciplinary rehabilitation clinics in over 30 countries globally.

Highmark Interactive’s unique solution is revolutionizing how individuals experience brain and mental health care, as well as unlocking insight for precision medicine and creating a modern model for delivering mental health and neuro rehab services.

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Media Contacts:

BrainFx: Tracy Milner, CEO,, (416) 414 4626

Highmark Interactive: Don Harkness, Chief Financial Officer,

(905) 902-4384 

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Important Information: BrainFx Assessments only provide information about neurofunctional performance. Assessment results detail the patient/client's performance on assessment activities completed and only assist the health care team in identifying potential areas of strength or challenge as related to function. Assessments DO NOT provide any diagnosis or treatment recommendations. BrainFx Assessments are only permitted to be delivered by trained clinicians. Assessment reports are not stand-alone and require the interpretation of a health professional within their scope of practice and in the context of all information that they have gathered about their patient/client. In Canada, BrainFx Assessments are cleared by Health Canada as a Class 1 Software as a Medical Device. BrainFx Assessments and the statements made on this website have not been evaluated by any other regulatory bodies. Assessments are not intended to diagnose, treat, cure, or prevent any disease. Information provided by BrainFx is not a substitute for face-to-face consultation with your health care professional and should not be construed as individual medical advice.