BrainFx AI Inc is improving clinical care and accelerating
neuroscience. neuroscience.
Learn how.
About BrainFx
BrainFx AI Inc, now part of PlanetCorp, develops advanced neurorehabilitation and cognitive health tools to better understand how the brain functions in everyday life. Designed for use across the lifespan, our digital assessments support clinicians in identifying subtle brain dysfunctions that traditional tests may miss. Rooted in real-world healthcare environments, BrainFx is trusted by organizations working with both children and adults to deliver more personalized, evidence-informed care.
Our story
BrainFx is transforming the way the world understands brain health. Built on nearly two decades of clinical leadership in neurorehabilitation, BrainFx was created to fill a critical gap in cognitive assessment—capturing the real-world impact of mild to moderate brain dysfunction that traditional tools often miss.
Now part of PlanetCorp and operated by BrainFx AI Inc., we combine clinical expertise with advanced AI technology to deliver digital assessments that reflect everyday brain function. Our tools empower healthcare professionals to detect subtle changes early, monitor cognitive performance over time, and personalize care with greater precision.
At BrainFx, we believe brain health is just as essential to track as physical health—and we’re working to make that a reality in healthcare systems around the world.
The Challenge
Traditional standardized assessments often fail to align with real-world observations—particularly in individuals with mild to moderate cognitive dysfunction. These tools tend to overlook complex functional cognitive skills and assess cognition in isolation, without accounting for the impact of physical and psychosocial factors. As a result, clinicians must rely on a mix of disconnected tools, yet still face gaps in accurately understanding how brain dysfunction affects daily life. BrainFx was created to close that gap.
Why BrainFx
There was a clear need for a comprehensive assessment tool that could detect subtle brain dysfunction and reflect the challenges people face in everyday life. Existing tools often missed early signs of conditions like dementia or the milder effects of concussion. BrainFx was created to fill this gap—combining advanced technology, clinical expertise, and research to deliver neurofunctional assessments that provide deeper insights for healthcare teams. Our mission is to improve health outcomes globally by making invisible brain challenges visible.
Our Origins
BrainFx was developed to address a critical gap in brain health assessment—where traditional tools failed to detect early, subtle, and functionally relevant signs of brain dysfunction. The platform was originally created by experienced Occupational Therapists who brought deep clinical insight into the development of a more real-world, neurofunctional approach to cognitive assessment.
Their innovation led to the granting of U.S. Patent No. 10,249,417, covering the core methodology behind BrainFx's unique assessment framework. This intellectual property, along with the BrainFx platform, is now fully owned by PlanetCorp and operated under BrainFx AI Inc.
Today, BrainFx continues its mission with renewed scale and technological backing—empowering healthcare systems to detect, monitor, and support brain health across the lifespan.
United by a single passion - to make the invisible effects of brain disorders visible - we are a collaborative, dedicated and multi- disciplinary team committed to improving the lives of people everywhere by shedding a light on brain health and paths to rehabilitation.
Our Mission
United by a single passion - to make the invisible effects of brain disorders visible - we are a collaborative, dedicated and multi- disciplinary team committed to improving the lives of people everywhere by shedding a light on brain health and paths to rehabilitation.
Our Vision
United by a single passion - to make the invisible effects of brain disorders visible - we are a collaborative, dedicated and multi- disciplinary team committed to improving the lives of people everywhere by shedding a light on brain health and paths to rehabilitation.
Values
From our mission to the way we work with our clinical
network, our values guide everything we do.
Inform
Deliver gold standard assessments for neurofunction so that brain health can be easily integrated into any practice.
Illuminate
Illuminate the path to brain health treatment by delivering clinically useful & unique insights through intelligent analysis and comparative norms.
Empower
Empower people to live life to their full potential through clinical research & innovation that benefits from our Living Brain BankTM, a database of de-identified results from previous assessments.
Care
Enable healthcare institutions to deliver the best care possible for their patients to improve quality of life across the youth, elderly, and those suffering from brain dysfunction resulting from concussions, Alzheimer's Disease and Dementia etc.
Our Founders
Siva Vakalapudi
Chairman, BrainFx AI Inc
Founder & CEO, PlanetCorp
Founder & CEO, PlanetCorp
Siva Vakalapudi is a visionary entrepreneur and the founder of PlanetCorp, an innovation-driven holding company focused on applying AI to solve some of the world’s most complex challenges. With a strong belief in the transformative power of intelligent systems, Siva led the strategic acquisition of BrainFx to accelerate the future of brain health through technology. While not from a clinical background, he brings executional leadership, operational guidance, and global perspective to the BrainFx mission. As Chairman, Siva is supporting the transition to a new CEO while guiding BrainFx into its next phase of AI-driven impact.
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Chris Jugovic
Business Head, BrainFx AI Inc
General Manager, PlanetCorp
General Manager, PlanetCorp
Since 2018, Chris has played a key leadership role at BrainFx, driving the development of innovative tools that reflect the complexities of everyday life and cognition. As Business Head, he is dedicated to empowering clinicians with advanced assessments that uncover subtle cognitive dysfunctions, support meaningful functional outcomes, and make brain health more responsive to real-world needs.
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Tracy Milner
Co-founder & Advisor
Inspired by her own frustration on the front lines, Tracy is passionate about unlocking how the brain functions to improve everyday life. By colliding clinical care with AI and technology, she envisions a world where monitoring your brain health is as common as your annual physical. Where clinicians don’t need to tell another patient with early or milder cognitive dysfunction to ‘come back when it is worse’ because they are empowered to act instead. When not striving to make a global impact on healthcare, ask to see photos of Tracy’s twice-a-year birthday cakes or pumpkin carvings.
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Partners
Advancing cognitive care together.
Metriks Education Inc., founded in 2004, specializes in the measurement of physical function. Metriks designs and manufactures innovative tools to measure human performance, complemented by their continuing education assessment certification courses. The Metriks Rehabilitation Assessment Management (RAM) software platform automates assessment data collection and report writing.
Insightin Health’s AI-driven platform inGAGE™ leverages SDoH and clinical data to identify the best possible ways to communicate with members on a one-to-one level. In partnership with BrainFx, inGAGE™ can now generate a richer and Comprehensive member health risk assessment by also giving consideration to a member’s cognitive well-being. The Insightin Health and BrainFx partnership makes for an integrated and cyclical preventative health care flow.
The Canadian Association of Occupational Therapists (CAOT) is the national organization that supports the more than 18,000 occupational therapists (OTs) who work or study in Canada. OTs improve the health and well-being of Canadians by creating client-centred solutions that help them participate more fully in activities that are important to their everyday lives. CAOT provides products, services and learning opportunities that assist OTs in achieving excellence in their professional practice. Additionally, CAOT provides leadership in the development and promotion of the occupational therapy profession in Canada and internationally.
The Ontario Society of Occupational Therapists (OSOT) is
the voluntary provincial professional association of
Ontario’s occupational therapists. With focus in the
areas of Member Services, Government Relations,
Professional Promotion, Professional Development and
Practice Support, the Society serves and represents the
interests of members and promotes the profession of
occupational therapy in the province of Ontario.
OSOT
is currently a membership of over 4,500 occupational
therapists, students of occupational therapy and others
who seek to associate with the profession. From its
early roots in 1921, as the first occupational therapy
organization in Canada, OSOT has provided professional
leadership to the growing profession throughout its
history in Canada.
Helius Medical Technologies is a neurotech company
focused on neurological wellness. The Company’s purpose
is to develop, license and acquire unique and
non-invasive platform technologies that amplify the
brain’s ability to heal itself. The Company’s first
commercial product is the Portable Neuromodulation
Stimulator (PoNS™).
For more information, visit
www.ponstreatment.ca or www.heliusmedical.com
NeuroCatch is a subsidiary of HealthTech Connex.
The
NeuroCatch® device is an objective, rapid
neuro-physiological brain function assessment system
licensed by Health Canada.
For more information,
visit www.neurocatch.com or healthtechconnex.com
Maple is a virtual care platform that allows Canadians
to see a doctor online within minutes — 24 hours a day,
seven days a week. Patients can securely text, audio, or
video chat with a Canadian-licensed doctor for
diagnosis, treatment, and prescriptions. We also offer a
wide variety of specialties such as dermatology,
endocrinology, and mental health therapy, which can be
booked in under 72 hours. Incorporated in 2015, Maple
has been operating in Canada since late 2016. We
initially launched in Ontario and now offer services in
every province and territory of Canada.
For more
information, visit www.getmaple.ca
Think Research is a rapidly-growing healthcare software
company based in downtown Toronto. Their mission is to
organise the world’s health knowledge so that everyone
gets the best care. Their point-of-care, clinical
decision support tools are used by health systems and
healthcare providers (i.e. doctors, nurses, pharmacists,
and more) to dramatically improve healthcare outcomes,
save clinicians’ time, and reduce administrative
burdens and costs. Today, with a growing network of
clients, collaborators and partners, this principle of
collaboration is supported by our entire suite of
applications. Deployed in over 2,200 health care
facilities across Canada, the US and around the world,
their tools are transforming healthcare, one clinical
support tool at a time.
For more information, visit
www.thinkresearch.com
Our latest research
Working with the Mayo Clinic to understand
Long-COVID
This study focuses on understanding the neurological impact of Long-COVID by developing a solution that assists clinicians and researchers to better understand and address the impacts of this new and emerging phenomenon.
