About BrainFx

BrainFx AI Inc, now part of PlanetCorp, develops advanced neurorehabilitation and cognitive health tools to better understand how the brain functions in everyday life. Designed for use across the lifespan, our digital assessments support clinicians in identifying subtle brain dysfunctions that traditional tests may miss. Rooted in real-world healthcare environments, BrainFx is trusted by organizations working with both children and adults to deliver more personalized, evidence-informed care.

Our story

BrainFx is transforming the way the world understands brain health. Built on nearly two decades of clinical leadership in neurorehabilitation, BrainFx was created to fill a critical gap in cognitive assessment—capturing the real-world impact of mild to moderate brain dysfunction that traditional tools often miss.

Now part of PlanetCorp and operated by BrainFx AI Inc., we combine clinical expertise with advanced AI technology to deliver digital assessments that reflect everyday brain function. Our tools empower healthcare professionals to detect subtle changes early, monitor cognitive performance over time, and personalize care with greater precision.

At BrainFx, we believe brain health is just as essential to track as physical health—and we’re working to make that a reality in healthcare systems around the world.

The Challenge

Traditional standardized assessments often fail to align with real-world observations—particularly in individuals with mild to moderate cognitive dysfunction. These tools tend to overlook complex functional cognitive skills and assess cognition in isolation, without accounting for the impact of physical and psychosocial factors. As a result, clinicians must rely on a mix of disconnected tools, yet still face gaps in accurately understanding how brain dysfunction affects daily life. BrainFx was created to close that gap.

Why BrainFx

There was a clear need for a comprehensive assessment tool that could detect subtle brain dysfunction and reflect the challenges people face in everyday life. Existing tools often missed early signs of conditions like dementia or the milder effects of concussion. BrainFx was created to fill this gap—combining advanced technology, clinical expertise, and research to deliver neurofunctional assessments that provide deeper insights for healthcare teams. Our mission is to improve health outcomes globally by making invisible brain challenges visible.

Our Origins

BrainFx was developed to address a critical gap in brain health assessment—where traditional tools failed to detect early, subtle, and functionally relevant signs of brain dysfunction. The platform was originally created by Tracy Milner and a team of experienced Occupational Therapists who brought deep clinical insight into the development of a more real-world, neurofunctional approach to cognitive assessment.

Our Mission & Vision

United by a single passion - to make the invisible effects of brain disorders visible - we are a collaborative, dedicated and multi- disciplinary team committed to improving the lives of people everywhere by shedding a light on brain health and paths to rehabilitation.

Our Mission

Our Vision

Values

From our mission to the way we work with our clinical network, our values guide everything we do.

Inform

Deliver gold standard assessments for neurofunction so that brain health can be easily integrated into any practice.

Illuminate

Illuminate the path to brain health treatment by delivering clinically useful & unique insights through intelligent analysis and comparative norms.

Empower

Empower people to live life to their full potential through clinical research & innovation that benefits from our Living Brain BankTM, a database of de-identified results from previous assessments.

Care

Enable healthcare institutions to deliver the best care possible for their patients to improve quality of life across the youth, elderly, and those suffering from brain dysfunction resulting from concussions, Alzheimer's Disease and Dementia etc.

Leadership Team

Siva Vakalapudi

Chairman, BrainFx AI Inc
Founder & CEO, PlanetCorp

Siva Vakalapudi is a visionary entrepreneur and the founder of PlanetCorp, an innovation-driven holding company focused on applying AI to solve some of the world's most complex challenges. With a strong belief in the transformative power of intelligent systems, Siva led the strategic acquisition of BrainFx to accelerate the future of brain health through technology. While not from a clinical background, he brings executional leadership, operational guidance, and a global perspective to the BrainFx mission. As Chairman, Siva is supporting the transition to a new CEO while guiding BrainFx into its next phase of AI-driven impact.

Kipton Lade

Chief Revenue Officer

Kipton Lade is a seasoned executive and commercialization leader with a proven track record of transforming complex healthcare and technology businesses into scalable, high-growth enterprises. With deep expertise across medical devices, cleantech, and healthcare innovation, he has consistently driven revenue expansion, secured significant capital, and led organizations through critical inflection points.

Over the course of his career, Kipton has raised more than $40 million in capital, expanded global market access, and built high-performing teams that deliver measurable results. He is known for aligning strategic vision with operational execution turning innovation into revenue and positionfing companies for long-term success.

Aly Zaver

Vice President, Sales & Business Development
BrainFx Inc.

Aly Zaver leads Sales & Business Development by building strategic partnerships and driving business growth. With a strong focus on customer success, Aly works closely with clients to deliver innovative AI-powered healthcare solutions while creating long-term value through collaboration and trusted relationships.

Chris Jugovic

Consultant, BrainFx AI Inc
General Manager, PlanetCorp

Since 2018, Chris has played a key leadership role at BrainFx, driving the development of innovative tools that reflect the complexities of everyday life and cognition. As Business Head, he is dedicated to empowering clinicians with advanced assessments that uncover subtle cognitive dysfunctions, support meaningful functional outcomes, and make brain health more responsive to real-world needs.

Partners

Advancing cognitive care together.

With BrainFx assessments and Happyneuron Pro cognitive training exercises, customers can now access a complete cognitive solution in one package.

This partnership offers a streamlined process, improved continuity of care, and exclusive bundled pricing. Assess, treat, and track progress without juggling multiple vendors!

Learn More ->

Insightin Health's AI-driven platform, inGAGE™, leverages SDoH and clinical data to identify the best possible ways to communicate with members on a one-to-one level. In partnership with BrainFx, inGAGE™ can now generate a richer and more comprehensive member health risk assessment by also considering a member's cognitive well-being. The Insightin Health and BrainFx partnership creates an integrated, cyclical, and preventive healthcare workflow.

Learn More ->

The Ontario Society of Occupational Therapists (OSOT) is the voluntary provincial professional association representing Ontario's occupational therapists. With a focus on Member Services, Government Relations, Professional Promotion, Professional Development, and Practice Support, the Society serves its members while promoting the occupational therapy profession throughout the province of Ontario.

OSOT currently has a membership of more than 4,500 occupational therapists, occupational therapy students, and others who are affiliated with the profession. Since its founding in 1921 as Canada's first occupational therapy organization, OSOT has provided professional leadership and supported the continued growth and advancement of the profession across the country.

Learn More ->

Maple is a virtual care platform that allows Canadians to see a doctor online within minutes—24 hours a day, seven days a week. Patients can securely connect with a Canadian-licensed physician through text, audio, or video for diagnosis, treatment, and prescriptions. Maple also offers access to a wide range of specialties, including dermatology, endocrinology, and mental health therapy, with appointments available in as little as 72 hours.

Incorporated in 2015, Maple has been serving Canadians since late 2016. Initially launched in Ontario, the platform now provides virtual healthcare services across every province and territory in Canada.

For more information, visit www.getmaple.ca.

Learn More ->

NeuroCatch is a subsidiary of HealthTech Connex.

The NeuroCatch^® device is an objective, rapid neurophysiological brain function assessment system licensed by Health Canada.

For more information, visit www.neurocatch.com or www.healthtechconnex.com.

Learn More ->

Metriks Education Inc., founded in 2004, specializes in the measurement of physical function. Metriks designs and manufactures innovative tools to measure human performance, complemented by their continuing education assessment certification courses. The Metriks Rehabilitation Assessment Management (RAM) software platform automates assessment data collection and report writing.

Learn More ->

Think Research is a rapidly growing healthcare software company based in downtown Toronto. Its mission is to organize the world's health knowledge so everyone gets the best care. Its point-of-care clinical decision support tools are used by health systems and healthcare providers, including doctors, nurses, pharmacists, and others, to dramatically improve healthcare outcomes, save clinicians' time, and reduce administrative burdens and costs.

Today, with a growing network of clients, collaborators, and partners, this principle of collaboration is supported by its entire suite of applications. Deployed in more than 2,200 healthcare facilities across Canada, the US, and around the world, its tools are transforming healthcare one clinical support tool at a time.

For more information, visit www.thinkresearch.com.

Learn More ->